PPC – Pay Per Click Advertising
Pay Per Click Advertising is utilized by hundreds of thousands of companies around the world to drive targeted traffic to their website from the world’s leading search engines, like Google, Yahoo and Bing, paying for each click or impression received. Ranking #1 in the orgainic, or natural, search space is not always possible and PPC helps to fill the void. While PPC is not the end-all be-all solution to SEO (Search Engine Optimization), it can vastly supplement a websites organic presence, or lack thereof, and drive highly qualified traffic resulting in increased conversions.
