Search Engine Marketing – PPC, SEO & More
"Experienced, Creative, Search Engine Marketing Expert"
and a little bit more
SEM
SEM – Search Engine Marketing
The phrase Search Engine Marketing is often used to describe an individual aspect of digital marketing, like PPC or SEO. I tend to use Search Engine Marketing to describe all aspects of digital marketing through the use of search engines. Search Engine Marketing combines Pay Per Click, Organic Search Engine Optimization, as well as channels like social media and video.
PPC
PPC – Pay Per Click Advertising
Pay Per Click Advertising is utilized by hundreds of thousands of companies around the world to drive targeted traffic to their website from the world’s leading search engines, like Google, Yahoo and Bing, paying for each click or impression received. Ranking #1 in the orgainic, or natural, search space is not always possible and PPC helps to fill the void.
SEO
SEO – Search Engine Optimization
Search Engine Optimization is the practice of utilizing each and every aspect of a website in it’s most optimal arrangement. This includes taking advantage of keyword research, title tag and meta tag design as well as content and overall site structure. SEO is a long term marketing effort that can take even the most experienced SEOs a bit of time to fully achieve success.